I can clearly and confidently explain what makes our business different from competitors, and that message is used consistently across our marketing.

We have a clear, documented profile of our ideal customer that actively shapes our decisions.

We track what our competitors are doing and regularly factor it into our planning.

Our pricing and positioning are reviewed on a structured basis, not just changed reactively.

If the person who currently handles our content or marketing was unavailable for a month, our output would continue largely as normal.

We know exactly which channels bring us new customers, and we invest based on what works.

We track key content and growth metrics regularly, and use them to guide decisions.